NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

Three "musts" for success at finding more online donors, members and advocates that McKee closed with are:

1. Good landing pages. Make the action targeted.
2. Targeted welcome communications. "Reach out to those who just signed up, and welcome them and let them know about things that might be of interest to them on your site," McKee said.
3. Metrics. Number of new signups, number of new donors, revenue generated by new donors, average gift, cost of campaign, cost per new signup and cost per new donor.