NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

The result was a 10 percent response rate and 1,000 new e-mail addresses from high-value offline donors, costing the organization only $5 per donor e-mail. Plus, donor response to the online tax receipt was very positive. Among the comments the organization received: "This is without a doubt the best service ever. Keep up the good work." "Customer friendly, helpful and easy to use. Many thanks for providing the service!" "Excellent!! All charities should provide this service."