NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

Typically, only online constituents are invited, but IRC decided to open the webcast up and sent an invitation to a targeted segment of 6,000 offline donors within an already scheduled direct mailing. So far, it’s gotten a 5 percent response and netted 300 new e-mails. Then the IRC asks those who respond to be evangelists for the cause by inviting their friends and family to join the webcast as well.