NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

Tactic 3
In response to the recent Sudan crisis, in addition to its usual rapid response plan, the IRC did a phone blast to a group of offline donors for whom it had telephone numbers but no e-mail addresses. A worker who had been on the ground in Darfur made a quick pitch, trying to drive traffic to sign an urgent petition online. At the time of the webinar, the campaign had netted the organization 400 new e-mail addresses, but McKee said the jury is still out, given that it was a high cost-per-donor e-mail. Only time will tell how these donors perform online.