NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

Tactic 4
E-mail appends can be used to match offline donors to e-mail addresses. McKee said there is usually a 15 percent to 20 percent match rate. She recommended doing this with a reputable agency and doing it with care and a mind to not alienating donors.

McKee also shared the following tactics for tapping into donor social circles more effectively:

Tactic 1
Don't miss offline opportunities. McKee suggested creating event hubs where attendees can get value-added information about the event and send information on the event to their friends and family members. Value-added information could be videos about speakers who are going to be at the event, mini-documentaries about the organization, etc.