NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

The goal, McKee saud, is to give attendees information they want and need and to encourage them to send it to family/friends. E-mail collection should be front and center on hub pages and at the offline event as well.

Tactic 2
Make it easy for donors to spread the word about you. Create a viral toolkit for donors and evangelists so they can evangelize on your behalf. McKee said this goes way beyond a tell-a-friend landing page that appears after someone takes action.