NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 2

"Treat donors like program partners and give them material so they can spread the word for you," she said.

Tactic 3
Give them a reason to spread the word about you. The reason people pass content on to others is because it's special. Event information, opportunities for two-way communication, things that make donors feel like they've got an inside seat, and inspiring content and visuals are things people are most interested in passing on, McKee said.