NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 3

In Part 3 of the NTEN four-part series of seminars — Storytelling Via Email — Heather Fignar, a managing partner with NPAdvisors, began by going over her top three "four-letter words" of e-mail marketing: blast, monthly and newsletter.

The word blast makes her think of buckshot and demolition of a building.