NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 3

“A word like that changes the way you approach e-mail marketing," Fignar said. "Makes you forget it's a conversation."

And the connotation of "monthly" is that an organization is mailing something on the first day of every month regardless of what’s going on in the world around it. This could lead to a strange juxtaposition of real-time events and e-mail messages coming into a constituent's inbox," she said.