NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 3

Better options she suggested are communications, messages and appeals, all of which keep in mind that there's someone reading your e-mails.

Fignar said when it comes to e-mail marketing, organizations all too often have the junk drawer syndrome, symptoms of which are that every department in your organization is represented; printing the e-mail requires a ream of paper; your e-mail newsletter is just information; and you e-mail on the first Tuesday of every month, with a subject line like "July newsletter" that doesn't tell recipients what's in it.