NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 3

The goal of the first e-mail was to get constituents to participate. Sent on Aug. 9, 2008, the e-mail — from Armstrong with the subject "It's Time for Answers" — featured calls to action to get tickets, submit questions and spread the word. Tactics used: Important information was featured in the top line of the e-mail; text was linked; important information was bulleted; and there was a deadline.