NTEN Webinar Roundup: Stepping Up Your E-mail Marketing, Part 3

The purpose of the second e-mail — sent on Aug. 24, 2009 — was to promote the forum. This time the subject read, "Your voice has been heard." The e-mail drove recipients to watch Armstrong on “Meet the Press”; watch the candidates; spread the word; and download materials.

The goal of the third and final e-mail — sent on Sept. 13, 2008 — was to take part in the campaign's next action. The subject of this e-mail was, "Cancer will not run unopposed in '08," and the call to action was to sign thank-you cards to the candidates.