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Joe Boland
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2010%20Bridge%20Conference<%2Fa>%20in%20National%20Harbor,%20Md.,%20last%20Wednesday,%20Tony%20Elischer<%2Fa>,%20managing%20director%20of%20Think%20Consulting%20Solutions<%2Fa>,%20said%20fundraisers%20should%20focus%20on%20the%20third%20“R”%20—%20rewriting,%20as%20in%20rewriting%20how%20you%20think%20and%20how%20you%20fundraise.%20To%20do%20that,%20he%20proposed%20looking%20at%20fundraising%20as%20four%20babies%20—%20brave%20baby,%20baby%20and%20the%20bathwater,%20looking%20to%20the%20future%20baby,%20and%20fully%20managed%20baby%20—%20in%20his%20keynote%20presentation,%20“Futurology%202010%3A%20Focus,%20Determination%20%26%20Transformation<%2Fa>."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fnurture-4-fundraising-babies%2F" target="_blank" class="email" data-post-id="10282" type="icon_link">
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Looking to the future, Elischer said the institutional hierarchy needs to be flattened. Organizations must grow their leadership to survive the future. Strategy has to change. The new strategy must revolve around truth, assertions, alternatives and people. You must find a way to connect your cause to people’s lives. Make it easy to give, to help, to communicate with your organization. “Donors expect vision and sound,” Elischer said. Make sure you are keeping up with technology and the pulse of donors.
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