Are You Nurturing the 4 Fundraising Babies?

1. Brave baby
“Be brave. Be the one that’s different. Don’t follow a herd. Be a maverick,” Elischer said.

He provided the example of Bavaria beer, one of the most famous beers in the world not because of its taste, but “because it decided to break the rules,” Elischer said. During the 2010 World Cup in South Africa, Bavaria used ambush marketing at its finest, sending a group of attractive women decked out in orange dresses and a little logo for Bavaria beer, barely visible, on the dresses. It caused quite a stir, as the women were escorted out and the alleged organizers arrested.