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Joe Boland
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2010%20Bridge%20Conference<%2Fa>%20in%20National%20Harbor,%20Md.,%20last%20Wednesday,%20Tony%20Elischer<%2Fa>,%20managing%20director%20of%20Think%20Consulting%20Solutions<%2Fa>,%20said%20fundraisers%20should%20focus%20on%20the%20third%20“R”%20—%20rewriting,%20as%20in%20rewriting%20how%20you%20think%20and%20how%20you%20fundraise.%20To%20do%20that,%20he%20proposed%20looking%20at%20fundraising%20as%20four%20babies%20—%20brave%20baby,%20baby%20and%20the%20bathwater,%20looking%20to%20the%20future%20baby,%20and%20fully%20managed%20baby%20—%20in%20his%20keynote%20presentation,%20“Futurology%202010%3A%20Focus,%20Determination%20%26%20Transformation<%2Fa>."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fnurture-4-fundraising-babies%2F" target="_blank" class="email" data-post-id="10282" type="icon_link">
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That may sound like a bad thing — being arrested and getting tossed out certainly are unpleasant — but the stunt put Bavaria beer in every newspaper and on every television news station in Europe and actually throughout most of the world. The women became national heros. Bavaria took a calculated risk and was rewarded with incredible publicity.
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