Are You Nurturing the 4 Fundraising Babies?

Elischer said you should try to break away, to listen to yourself and follow your heart. Trust yourself to take risks, the way Oakwood did with its Don’t Give campaign.

2. Baby and the bathwater
Like the old saying, “Don’t throw the baby out with the bathwater,” don’t throw out the old fundraising techniques and best practices that work. The biggest thing of all is stewardship. “People remember how you treat them in tough times,” Elischer said. And right now times are tough. Stewardship is “the lifeblood of fundraising, and sometimes we take it for granted,” he said.