Are You Nurturing the 4 Fundraising Babies?

Donors want to know that their contributions made a difference. They want to be engaged and reminded and reassured. Elischer suggested sending real, personal letters to your donors because letters are integral to communication, build relationships, are personal, feel real and add a novelty value that keeps donors involved. He challenged those in attendance to make at least five donor contacts a week, driving the point home with the fact that Howard Schultz, founder, chairman, president and CEO of Starbucks, visits at least 25 shops per week. “If you’re out of touch with donors, you’re out of touch with your communications and your fundraising,” Elischer said.