The Pursuit of Brand Happiness

My defining moment as a donor came with little fanfare one cold and rainy morning at a local high-school running track. However, the event was certainly spectacular, as the person in whom I decided to invest crossed the finish line. During our celebratory embrace, he whispered in my ear, “I did something important.” Suddenly I discovered the true meaning behind the name “Special Olympics,” and I was never the same from that day onward.