The Pursuit of Brand Happiness
Nurture donors as partners to increase their connection to your cause.
These are big promises to make, and even bigger to keep. When I drink soda, for example, the only experience I encounter is sluggishness and an increase in my waistline — not the refreshing euphoria promised by one particular cola. But the pursuit of brand happiness presses onward from presentations of product features to portrayals of product/human interaction.
- Companies:
- Masterworks
- People Magazine
- People:
- Todd Baker
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