The Pursuit of Brand Happiness

Brand marketing self-indulgence might appear to be the right path to bliss but, I promise you, it only leads people to a shallow existence. For example, “It’s everywhere you want to be” typically ends up translating to something like a $400 blender from Bed, Bath & Beyond. True significance comes through self-discovery — helping people do more and be more. Companies that matter in people’s lives empower them to see and act outwardly.