The Pursuit of Brand Happiness

Enter nonprofit organizations
Nonprofit organizations are beginning to realize this more than anyone else. Their brand experiences are unsurpassed. Saving a life, curing a disease, fighting poverty and ending hunger all are roads that lead to true worth. With that in mind, some organizations understand their constituents are, in fact, “co-creators” of their brand promise. So much so that these nonprofits boldly are declaring that their wonderful acts of compassion will go undone unless purposeful and like-minded individuals step forward.