The Pursuit of Brand Happiness
Nurture donors as partners to increase their connection to your cause.
But too many organizations focus their core message on their internal processes, such as distributing, coordinating, managing, constructing and facilitating, while the most powerful thing they have to say is left unspoken. People become inspired to join causes because of the impact of nonprofit processes, not the processes themselves.
- Companies:
- Masterworks
- People Magazine
- People:
- Todd Baker
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