The Pursuit of Brand Happiness

When nonprofits speak about their own processes, it’s similar to when profit-driven companies speak about their product features. It’s interesting, but why should I, as a consumer, care?

For some organizations, the idea of allowing constituents and donors to become equal partners in the marketing equation is too risky. Unfortunately, at some point their perspective became distorted in terms of whose responsibility it is to steward our culture and strive to make it better.