The Pursuit of Brand Happiness
Nurture donors as partners to increase their connection to your cause.
People who become involved with nonprofits see the world in a certain way; they’re looking to become a part of something larger than themselves. They have a desire to join others who value and want the same things they do. This is why some organizations constantly remind their constituents/donors of their vision, the big idea that everyone (organization, constituents/donors) is working toward together.
- Companies:
- Masterworks
- People Magazine
- People:
- Todd Baker
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