NYU Honors McPherson With Prestigious Teaching Award

McPherson helps non-profit organizations create communications strategies that encourage volunteerism, activism and philanthropy. He served with the Martin Luther King Center, the Natural Resources Defense Council and Earthwatch before founding McPherson Associates in 1984.

His firm has provided communications and fundraising services to the American Red Cross, The Carter Center, Planned Parenthood, The Women’s Funding Network, The National Trust for Historic Preservation, UCLA, Cornell University, the University of Connecticut, the Juilliard School at Lincoln Center, Sesame Workshop, PBS, NPR and many leading public stations throughout the U.S.