Ed note: In last week’s edition of his snarky e-letter, Business Common Sense, direct-mail pundit Denny Hatch weighed in on the online political fundraising. This article is excerpted from that; to read the whole article, click here.
The campaigns of Hillary Clinton and, especially, Barack Obama have discovered the Midas touch in terms of milking political Web junkies for cash. It looks as though they will go down to the Denver Convention in late August having spent zillions to bash each other, and very possibly destroy the Democratic Party’s chance to win back the White House in what should be a slam-dunk election.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.