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Denny Hatch
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What in the World is the Obama Campaign Doing?
The entire series of efforts was a mishmash of styles, typefaces, formats and myriad messages from various operatives — including the candidate. I was about to condemn this bizarre olio of verbiage as something created by well-meaning amateurs who did not know the rules of communication.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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