Obama Raises $55 Million in February. Whew!

Then I read that the Obama campaign raised $55 million in February.

Whoops!

One rule I came to late in life: You cannot judge good direct marketing; it judges you.

In other words, good direct marketing does what it was designed to do. It doesn’t matter if you hate it/don’t understand it/are horrified by it. If it works, it’s good. And it’s your job (and my job) to analyze it and figure out why it worked. And then steal smart.