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Denny Hatch
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The New Online Fundraising Paradigm
* “PR is the business of letting people in on what you are doing,” said my first mentor in the business, ex-Ziegfeld Follies showgirl Evelyn Lawson, publicity director at the Ivoryton (Conn.) Playhouse in 1951. This is precisely what the Obama campaign is up to.
* By spewing out daily letters, diaries, press releases and blogs from all over the campaign and from around the country, the campaign makes its flock feel like real insiders — integral parts of the great democratic political process.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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