Obama Raises $55 Million in February. Whew!

* In those e-mails where the campaign wants action, it sprinkles live hyperlinks throughout the message. Thus the moment a prospect decides to act, the click-on mechanism is right there. Force a person to hunt for a hyperlink and chances are you have lost the response.

* These communications are not always smooth and written by professional copywriters. Rather they are real missives from real people. The smell of stale coffee and pizza dinners along with crazed deadlines and late, late nights practically leaps from your computer.