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Denny Hatch
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* All but one of the e-mails stay on message. To ask a person to make phone calls, join a local campaign team or give money all at the same time is creating choices. “Never try to sell two things at once,” said the late guru Dick Benson. Or, in the immortal words of consultant Paul Goldberg, “Confuse ‘em, ya lose ‘em.”
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- Denny Hatch Associates Inc.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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