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Denny Hatch
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CANDIDATE: “I’m Hillary Clinton and I approved this message.”
The Gaffe Nobody Caught
For 25 seconds of the 30-second spot, the phone kept ringing and ringing and ringing — for a total of six rings. My immediate reaction: “Holy smoke! Something terrible is happening in the world and the White House operator is asleep at the switchboard! This is nuts!”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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