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Denny Hatch
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This is Not About Politics
When Clinton’s “ringing phone” spot triggered a deluge of commentary and speculation — and in some quarters, outrage — by political operatives, pundits and the talking heads of cable news, I fully expected somebody to point out that if the White House red phone is not answered during six rings, the person in charge is an incompetent nincompoop. Nobody “got it.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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