AHP: Budget Proposals Will Thwart Charitable Giving, Endanger Hospitals

Last year was difficult for health care fundraisers. A December survey of AHP members sheds light on their attempts to cope with strained economic conditions by boosting efforts and controlling costs. Three out of four increased involvement with donor relations and many put more emphasis on major gifts. Almost half applied for more grants and put more energy into annual giving and planned giving programs, while at the same time more than half reduced their fundraising budgets and about one quarter decreased staff.