Oceana Dives Into Multichannel Marketing
A compelling theme and the imperiled sea turtle are the backbone of this campaign.
By
Karin Kirchoff
and Jeff Regen
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Oceana<%2Fa>%20campaign.%20It%20not%20only%20used%20Web,%20e-mail,%20mail%20and%20telemarketing,%20but%20it%20also%20had%20good%20
message%20flow,%20contact%20cadence%20and%20a%20campaign%20theme%20that%20resonated%20with%20the%20organization's%20constituents.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Foceana-dives-into-multichannel-marketing%2F" target="_blank" class="email" data-post-id="5244" type="icon_link">
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Have an interesting case study of your own that you'd like to share with us? We'd love to hear it! Send us an e-mail to jregen@mrss.com and kkirchoff@mindsetdirect.com
Karin Kirchoff is vice president at MINDset direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is senior vice president of integrated services at M+R Strategic Services. Reach him at jregen@mrss.com
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