Oceana Dives Into Multichannel Marketing
A compelling theme and the imperiled sea turtle are the backbone of this campaign.
2. Because it is common — even among constituents who receive your e-mail — to navigate to a website rather than use embedded links, Oceana inserted a prominent graphic on its homepage with a lightbox (similar to the old-school pop-ups from back in the day) during the last few days of the campaign. (See image above.)
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