Oddly Precise Nonprofit Predictions for 2008

Year of the MONKEY
Someone will say your direct-mail program mails too much. There will be wide agreement and, like a snowball dropped at the top of an alpine slope, the opinion will gather momentum and following until you have no choice but to cut back on mailings. This will be followed by a quick and corresponding drop in revenue, the cause of which will be an utter mystery to nearly everyone.