Oddly Precise Nonprofit Predictions for 2008

Year of the DOG
A very expensive series of focus groups will reveal some startling truths about your donors, including:

■ They hate paper.

■ They are allergic to the color red.

■ They are embarrassed to see their names in print.

You’ll have used up your research budget on the focus groups, so you won’t be able to act on these findings — proving that sometimes being underfunded is a very good thing.