Oddly Precise Nonprofit Predictions for 2008

Year of the TIGER
A donor will complain about something in your fundraising. You will retool the entire program to make sure you never get that particular complaint again. The thousands of donors who didn’t complain will vaguely wonder why you aren’t talking to them anymore. But with many other giving opportunities in front of them, they’ll quickly forget about you. Soon after, the donor who originally complained will complain even more vociferously about the changes you made. A quick check of your database will show that this donor’s last (and only) gift was six years ago: $5.