Officials Pumping Up Oaks Attendance With Partnerships

For each general admission and reserve ticket to the Oaks sold, $1 will be donated to that charity, and for every Oaks lily sold, $1 will go to Kentucky First Lady Jane Beshear's breast cancer initiative called "Horses and Hope."

Furthermore, the Bravo cable network will air a new one-hour show featuring the food, fashion and celebrity of Oaks.