'Old-Fashioned' Direct-Mail Technique Is New Fundraising Trend

Currently, a new trend in fundraising direct mail is an old-fashioned hand-addressed envelope and handwritten P.S.

When is the last time you received a genuine handwritten envelope with a live stamp? More than likely you immediately opened it. You see a personalized letter, and your eyes shift to the bottom, where you see a handwritten P.S. You are hooked!