'Old-Fashioned' Direct-Mail Technique Is New Fundraising Trend

Your first response might be that handwritten communication is expensive. Never forget that a mail package is expensive only if it doesn't work. Obviously, the handwritten package should be mailed to the proper audience with the appropriate offer.

Typically, the handwritten package is used in an offer where there is a high average order. In a nonprofit setting, it works best for midlevel to major donors or for renewing lapsed donors.