'Old-Fashioned' Direct-Mail Technique Is New Fundraising Trend

However, in our most recent mailing, we used a handwritten outer envelope and a handwritten P.S. inside the invitation card with a personalized reply device and BRE. Compared to the previous mailing, our client experienced an 18 percent lift in response, 11 percent increase in cost and 83 percent increase in net income. The cost per dollar raised was 26 cents.