Omnichannel vs. Multichannel
A new approach to fundraising broadens the all-important concept of integration.
FS: Is it a mind-set or a strategy? Or both?
DL: I think with the unification of development and external relations departments — huge entities in many larger nonprofits — it's an organizational mind-set, a conscious decision to include fundraising within larger communications and marketing objectives.
- Companies:
- International Rescue Committee
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