Omnichannel vs. Multichannel

FS: Will there be resistance?

DL: Development and external relations departments are both key pillars of a nonprofit organization. There has been a lot of freedom within each, some owned-and-operated turf, and things have worked pretty well on that basis for a long time. Now, they are bumping up against each other in the marketplace too often to be wholly separate. And the turf that each department is after is getting harder and harder to grow. But I think the opportunity to work and brainstorm around the same table will elevate everybody's sense of what their responsibilities and opportunities are.