Omnichannel vs. Multichannel
A new approach to fundraising broadens the all-important concept of integration.
FundRaising Success: What is omnichannel fundraising?
Dennis Lonergan: In the nonprofit arena, omnichannel fundraising is the coordination and integration of fundraising and marketing messages, each on their own as well as to bolster the other. It's an outgrowth of a trend in nonprofit management where development and external relations departments are unifying or brought together under a single umbrella. It's a natural evolution of multichannel fundraising, but much broader.
- Companies:
- International Rescue Committee
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