Omnichannel vs. Multichannel

Now those messages are more likely to bump up against other marketing campaigns, and they need to relate to them in full or in part, again to the benefit of both.

Also, there was a pattern of having online communications, whether for fundraising, advocacy or other purposes, housed in the communications department, with fundraisers having to fight for a piece of the e-mail pie. With communications and fundraising under a common umbrella, that kind of dissonance is less likely to happen.