Omnichannel vs. Multichannel

FS: How does an organization move from a multichannel approach to one that is more omnichannel?

DL: The key, as I have seen it, and I am by no means an authority on how this is happening throughout our vast industry, is the willing unification of fundraising and external relations. I've watched this most closely, and participated in it most directly, with the International Rescue Committee, which adopted this structure three years ago, and with Compassion & Choices. Parenthetically, I've had a number of industry colleagues talk to me about wanting their next jobs to be heads of this kind of department because they see it as the only way to be fully effective within every option in an iPad screen.