On the Edge Campaign of the Year: New York Public Library
"Don't Close the Book on Libraries"
Submitted by Convio
✔ The Numbers
Recipients: 130,000 letters sent
Response rate: 2.6 million hits on YouTube
Total cost: N/A
Income generated: $144,000
Let's face it, sticking with the traditional best practices is the safe — and often smart — bet. So it's a risky proposition for an organization to run a campaign that's "on the edge." Yet that's exactly what New York Public Library did with the help of Convio for its "Don't Close the Book on Libraries" campaign.
- Companies:
- New York Public Library
Related Content
Package of the Year [and Gold winner, Direct Mail]: World Vision U.S.
E-mail Campaign of the Year: Susan G. Komen Race for the Cure
Telefundraising Campaign of the Year: Democratic National Committee
Special Events Campaign of the Year: American Jewish World Service
Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
Grand Control of the Year: The Nature Conservancy Hummingbird Membership
Complete List of the 2011 Gold Awards for Fundraising Excellence Winners
Comments
