On the Edge Campaign of the Year: New York Public Library
The City of New York announced a $37 million proposed city budget cut to the libraries last year, a proposal that threatened to cripple NYPL. So NYPL asked Improv Everywhere to video a prank at the library's iconic Rose Main Reading Room, which was featured in the movie "Ghostbusters." Improv Everywhere's "Who You Gonna Call?" YouTube video featured the Ghostbusters returning to the library 26 years later.
- Companies:
- New York Public Library
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